marketing

The marketing team at Como Capital possess more than 15 years of expertise developing and implementing marketing and PR strategies for international and local marketing campaigns for the IT/Blockchain/Fintech industries.

We develop, integrate, and adapt marketing and communications tools to the international market.

RESEARCH & ANALYSIS

During the project/product research phase we work in the following directions:
  • Market research;
  • Econometric research;
  • Product’s potential analysis;
  • Communication mapping & positioning;
  • Regional overview.

MARKETING STRATEGY

We develop a marketing strategy on the basis of our market analysis.
  • Determination of goals;
  • Determination of obstacles;
  • Identification of target groups;
  • Development of a promotional plan;
  • Definition of milestones and KPIs;

PR (PUBLIC RELATIONS)

Como Capital has a strategic approach to public relations, which involves a complex of tasks aimed at building strong positive connections with product’s or project’s target groups:
  • PR communication plan development;
  • Customer relations;
  • Establishing strong relationships with key media publications;
  • Organization of your project’s participation at key industry events.

MEDIA APPROACH

Before the start of a campaign, we develop a detailed media plan considering the specifics of target audience’s perception of and trust for its preferable sources of information.

PERFORMANCE MARKETING

Como Capital’s experience allows to predict end results of marketing activities (filling out a form or completing a transaction) with only a 5-15% rate of error. Our hypotheses are based on well-known practices of using the following marketing tools:
  • Research tools: TNS / Nelsen / eMarketer / KPMG;
  • Benchmark tools: SimilarWeb / SemRush / Big Date;
  • Attribution model & a/b testing.

COMMUNITY MANAGEMENT

In the age of one-on-one communications, we create efficient social media presence of projects. This allows to build strong relationships between the project and the community of the following platforms:
  • BitcoinTalk
  • Facebook
  • Twitter
  • Reddit
  • Medium
  • Other important social media channels depending on the needs of the project

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