The marketing team at Como Capital possess more than 15 years of expertise developing and implementing marketing and PR strategies for international and local marketing campaigns for the IT/Blockchain/Fintech industries.
We develop, integrate, and adapt marketing and communications tools to the international market.
RESEARCH & ANALYSIS
- Market research;
- Econometric research;
- Product’s potential analysis;
- Communication mapping & positioning;
- Regional overview.
- Determination of goals;
- Determination of obstacles;
- Identification of target groups;
- Development of a promotional plan;
- Definition of milestones and KPIs;
PR (PUBLIC RELATIONS)
- PR communication plan development;
- Customer relations;
- Establishing strong relationships with key media publications;
- Organization of your project’s participation at key industry events.
- Research tools: TNS / Nelsen / eMarketer / KPMG;
- Benchmark tools: SimilarWeb / SemRush / Big Date;
- Attribution model & a/b testing.
- Other important social media channels depending on the needs of the project